L'Oréal Professionnel aims to bring only the best in professionally exclusive, fashion-forward technologies in safe, advanced products. Discover our L’Oreal Professional haircolor, haircare & styling ranges.

L’Oréal Professionnel is the No. 1 professional color brand worldwide and offers you the innovation, trends and techniques you need to achieve beautiful color every time.

Discover INOA
No Odor. No Ammonia.

INOA works with the ODS technology (Oil Delivery System): an unprecedented oil base that increases the active potential of the haircolor system while preserving the hair’s natural protective layer twice as much as traditional ammonia-based permanent haircolor. This technological achievement offers a haircolor product that is odor-free and fragrance-free, with a creamy, smooth texture. This is a major breakthrough that will completely transform the haircolor experience in salons.



L’Oréal Serie Expert was developed in Paris, France to treat the hair from the core to the surface to provide complete hair renewal.

L’Oréal Serie Expert is defined by its sophisticated, molecular precision technologies and exclusive treatments for the ultimate in haircare. Professional homecare formulas deliver high performance results to maintain and preserve beautiful hair between salon visits. Today, Serie Expert has established itself as a premier haircare treatment line around the world.


Individually crafted to express each unique need, each unique desire.  Texture Expert by L'oreal Professionnel lets you enter a world of styling crafted in the fashion of Haute Couture creativity.

The collections of Texture Expert empower stylists with the tools to deliver optimum performance to each hair texture while exploring their creativity, realizing their visions.

fine/limp textures transform into vivacious, bodified, voluminous styles

medium/thick textures transform into sculpted, smoothed or luminous styles

coarse/rebellious textures transform into controlled, contoured, radiant styles

Infinium provides the ultimate finish for all hair textures & styles

Robert Govero for HAIR - 8111 Maryland Ave - Saint Louis, MO 63105, USA - 314-725-6179

We service Saint Louis, MO and surrounding areas.
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